THC and CBD are shaping the cannabis industry in different ways. CBD is widely used for wellness, with around 60% of U.S. adults having tried it. Meanwhile, THC dominates recreational and medical markets. With evolving laws and shifting consumer preferences, the THC vs. CBD debate continues to influence product development and market trends. CBD has gained widespread acceptance, with around 60% of U.S. adults having tried it. The market was valued at $7.71 billion in 2023 and is expected to hit $21.87 billion by 2030. Meanwhile, the broader cannabis market, which includes THC products, was worth $57.18 billion in 2023 and could grow to $444.34 billion by 2030.
Key Takeaways
- 60% of U.S. adults have tried CBD, showing how mainstream it has become.
- CBD market growth is on track to reach $21.87 billion by 2030.
- 70% of CBD consumers prefer gummies and oils over other product types.
- The global cannabis market, including THC, is expected to hit $444.34 billion by 2030.
- More than a third of CBD users have replaced prescription medications with CBD.
CBD Usage Statistics and Consumer Demographics
CBD is used by a broad range of people, but younger adults (18-34) are leading the way. Older generations are also embracing CBD, with a notable percentage of seniors 77 and older using it for wellness purposes. Interestingly, CBD use is fairly balanced between men and women, showing its appeal across different demographics. The THC vs. CBD conversation continues to shape consumer choices, as more people explore which option works best for their needs.
CBD Market Growth:
| Year | CBD Market Size | Growth Rate |
|---|---|---|
| 2014 | $108 million | – |
| 2022 | $1.9 billion | 1651% |
| 2023 | $7.71 billion | – |
| 2025 | $10.57 billion | 37% |
| 2030 | $21.87 billion | 107% |
Despite some ups and downs, interest in CBD remains strong. Many consumers spend around $50 per month on CBD products, with edibles and tinctures being the top choices.
Consumer Perceptions of CBD
CBD has built a reputation as a safe and effective wellness product. About 60% of U.S. adults believe it’s safe to use, and 70% of consumers say it helps with issues like stress, pain, or sleep. While most report positive effects, about 50.5% of users mention mild side effects such as dry mouth or drowsiness. Social media plays a huge role in CBD awareness, with 35% of consumers getting their information from platforms like Instagram and TikTok, compared to just 10.4% who consult healthcare professionals.
Health Benefits and Emerging Research
CBD’s potential benefits continue to attract attention. Research suggests it may help with anxiety, chronic pain, and sleep disorders, while some users report improvements in skin hydration and even hair growth. There’s also ongoing research into how CBD might help with conditions like ADHD. While many people swear by CBD for health and wellness, more clinical trials are needed to fully understand its effects.
Regulatory Landscape and Future Legislation
The legal side of CBD is still evolving. The 2018 Farm Bill made hemp-derived CBD legal at the federal level, but state regulations vary widely. Many consumers are confused about what’s actually allowed, especially since CBD products still don’t have full FDA approval. Meanwhile, 44% of Americans support full CBD legalization, though 21% remain opposed. As advocacy groups push for clearer rules, the future of CBD regulation is still unfolding.
CBD Consumer Trends & Preferences
People use CBD for different reasons, but some key trends stand out:
- Gummies and oils are the most popular product types, preferred by 70% of users.
- Many consumers see CBD as a natural alternative to prescription medications, with 39.1% replacing prescriptions with CBD.
- Regular use is common, with 29% of consumers spending at least $50 per month on CBD.
THC vs. CBD Market Comparison & Trends
CBD and THC serve different purposes, but both markets continue to expand. The THC vs. CBD market shift reflects how consumers are balancing wellness and recreational use.
| Year | CBD Market Size | THC Market Size |
| 2021 | $5.3 billion | $18 billion |
| 2023 | $7.71 billion | $25 billion |
| 2025 | $10.57 billion | $30 billion |
| 2026 | $16 billion | $35 billion |
| 2030 | $21.87 billion | $40 billion |
CBD is still leading in the wellness sector, while THC dominates recreational and medical marijuana markets. 66% of consumers have a positive view of CBD, while 50% feel the same about THC. The CBD vs THC discussion is far from over, as people continue exploring their options for both health and lifestyle benefits.
Future Outlook for THC & CBD
The cannabis industry is set for continued growth, with both THC and CBD benefiting from evolving regulations and shifting consumer habits. The rise of CBD-infused beverages and wellness-focused formulations points to a growing interest in cannabis-based health solutions. At the same time, the expansion of legal THC markets is fueling demand for recreational products. With potential FDA regulations on the horizon, the future of both markets is likely to change in big ways.
Frequently Asked Questions
Is CBD becoming more popular?
Yes, interest in CBD is still growing as more people look for natural wellness options. Its accessibility and expanding product range continue to drive demand.
Is CBD still popular in 2025?
Absolutely. CBD remains a staple in the wellness industry, with gummies, oils, and topicals leading the market.
Are CBD sales declining?
While there have been some fluctuations, the overall market is projected to keep growing, reaching over $21 billion by 2030.
What is the market trend for THC vs. CBD?
Both THC and CBD are on the rise, with THC leading in recreational markets and CBD thriving in wellness. The demand for legal THC is increasing, while CBD continues to attract consumers looking for non-psychoactive benefits.
